Experience spans the full cycle of interface work, from researching user scenarios to designing user-friendly and conversion-friendly designs. She has worked with a variety of markets, tailoring solutions to their specificities, which has helped to better understand users' behavioural patterns and improve their interaction with products.
During three years of work in UI/UX design, most of the projects were related to e-commerce. She developed user interfaces for Russian and foreign online shops, marketplaces and services, including the sale of goods, services and digital products. Key brands include Valta Pet Products and their internal products, as well as other companies in pet products, gaming and social media.
e-com
- Create a unique design that reflects the premiumity and individuality of each brand represented.
- Provide user-friendly and intuitive site navigation to improve user experience.
- Integrate personalisation features, such as a personal assistant, to increase user engagement.
- Provide user-friendly and intuitive site navigation to improve user experience.
- Integrate personalisation features, such as a personal assistant, to increase user engagement.
GOAL
- Increased average time on site by 35% due to improved navigation and attractive design.
- Increased conversions by 25% due to the integration of personalised recommendations and advice.
- Increased repeat visits by 40% due to improved user experience and quality content.
- Increased loyal customer base by 30% due to high levels of user satisfaction and trust in the brands represented.
- Integrating products with Valta Pet Prosucts and introducing the ecosystem into branded sites.
- Increased conversions by 25% due to the integration of personalised recommendations and advice.
- Increased repeat visits by 40% due to improved user experience and quality content.
- Increased loyal customer base by 30% due to high levels of user satisfaction and trust in the brands represented.
- Integrating products with Valta Pet Prosucts and introducing the ecosystem into branded sites.
result
Brands4Pets is an online gallery of boutique pet brands bringing together carefully selected premium brands such as Award, Craftia, Mr.Kranch, Mnyams and Monge.
When developing the site, I aimed to create an intuitive and aesthetically pleasing platform that reflects the philosophy of each brand and provides a user-friendly experience. Special attention was paid to personalising the service, including the integration of a personal assistant function for advice and recommendations.
When developing the site, I aimed to create an intuitive and aesthetically pleasing platform that reflects the philosophy of each brand and provides a user-friendly experience. Special attention was paid to personalising the service, including the integration of a personal assistant function for advice and recommendations.
brands4pets.ru
e-com
- Reflect the brand philosophy - create a design that emphasises the craft approach and naturalness of the products.
- Ensure ease of navigation - develop an intuitive interface for easy product search and selection.
- Inform customers - provide detailed information about the composition of the food, its benefits and feeding recommendations.
- Ensure ease of navigation - develop an intuitive interface for easy product search and selection.
- Inform customers - provide detailed information about the composition of the food, its benefits and feeding recommendations.
GOAL
- Increase in the average time spent on the website by 30% due to improved structure and informative pages.
- 20% increase in conversions due to a convenient product selection and ordering process.
- Increased customer satisfaction by 25%, as evidenced by positive feedback and increased repeat purchases.
- Increased subscriber base by 35% due to integration with social networks and mailing lists.
- 20% increase in conversions due to a convenient product selection and ordering process.
- Increased customer satisfaction by 25%, as evidenced by positive feedback and increased repeat purchases.
- Increased subscriber base by 35% due to integration with social networks and mailing lists.
result
Craftia is a Serbian producer of ultra-premium cat and dog food, combining the best traditions of handmade labour and craftsmanship. Its products include natural food rich in raw meat, easily digestible proteins, vegetables, fruits and healthy herbs, which keeps pets healthy and emphasises unity with nature.
In developing the craftia.pet website, I aimed to create a platform that reflects the brand philosophy and provides a user-friendly experience. Particular attention was paid to presenting the product range, including holistic foods and veterinary diets, as well as adapting products to different breeds and life stages of pets.
In developing the craftia.pet website, I aimed to create a platform that reflects the brand philosophy and provides a user-friendly experience. Particular attention was paid to presenting the product range, including holistic foods and veterinary diets, as well as adapting products to different breeds and life stages of pets.
craftia.pet
e-com
- To reflect the Italian origin and quality of the products - to create a design that emphasises the premium and natural nature of Fiory products.
- Provide easy navigation across a wide range of products - develop an intuitive interface with filters by animal category and product type.
- Provide detailed information about each product - include detailed descriptions, composition and usage recommendations to increase customer trust and awareness.
- Provide easy navigation across a wide range of products - develop an intuitive interface with filters by animal category and product type.
- Provide detailed information about each product - include detailed descriptions, composition and usage recommendations to increase customer trust and awareness.
GOAL
- Increase in average time on site by 30% - due to improved structure and informative content.
- Increased conversion rate by 25% - due to a convenient product selection and ordering process.
- Increased customer satisfaction by 20% - as evidenced by positive feedback and increased repeat purchases.
- Increased subscriber base by 15% - due to integration with social networks and mailing lists.
- Increased conversion rate by 25% - due to a convenient product selection and ordering process.
- Increased customer satisfaction by 20% - as evidenced by positive feedback and increased repeat purchases.
- Increased subscriber base by 15% - due to integration with social networks and mailing lists.
result
Fiory is an Italian brand specialising in the production of food, treats, mineral stones, hay, fillers and sand for small pets. In developing the fiory.pet website, I aimed to create a platform that reflects the high quality and naturalness of Fiory products, while providing a user-friendly and informative experience.
fiory.pet
e-com
- Increase brand credibility - through a clean, clear and professional design emphasising Russian production and cooperation with ambassador Yulia Vysotskaya.
- Improve user experience - make the site user-friendly and intuitive to quickly find the right product information.
- Increase engagement - develop visual accents and content blocks that motivate users to interact with the website and social networks.
- Improve user experience - make the site user-friendly and intuitive to quickly find the right product information.
- Increase engagement - develop visual accents and content blocks that motivate users to interact with the website and social networks.
GOAL
- Increased brand awareness among pet owners by 50% (vs. previous performance).
- Increased social media engagement: 90% more followers and interactions due to the site's integration with social media.
- Increased brand trust through memorable personal brand identity, which attracted 30% of new customers.
- A 20% increase in time spent by users on the website, indicating high interest and ease of navigation.
- Increased social media engagement: 90% more followers and interactions due to the site's integration with social media.
- Increased brand trust through memorable personal brand identity, which attracted 30% of new customers.
- A 20% increase in time spent by users on the website, indicating high interest and ease of navigation.
result
Award is a company that manufactures and sells high quality pet food. When developing the website, I created a design focused on user-friendliness, brevity and visual appeal. I took into account the brand's corporate identity, developed user-friendly navigation, adaptive layouts and worked on visual accents to emphasise the premium nature of the products.
award pet food
e-com
- Communicate brand expertise - convey the importance of choosing the right filler through clear content and visuals.
- Create user-friendly navigation - to help users easily navigate through the range and find the right product.
- Increase engagement - make the site attractive and informative by integrating elements of interactivity.
- Create user-friendly navigation - to help users easily navigate through the range and find the right product.
- Increase engagement - make the site attractive and informative by integrating elements of interactivity.
GOAL
- Developed a corporate design that reflects the brand values and makes the product attractive and convenient for potential customers.
- The website design can already be used to present the company to investors, partners or in promotional materials, even if the website itself has not yet been launched.
- The logic of interaction with the site has been worked out, which in the future will make it easier for customers to find the right products and place an order, increasing the chances of successful sales after the launch.
- The website design can already be used to present the company to investors, partners or in promotional materials, even if the website itself has not yet been launched.
- The logic of interaction with the site has been worked out, which in the future will make it easier for customers to find the right products and place an order, increasing the chances of successful sales after the launch.
Expected result
Cat's Choice is a brand offering quality cat litter fillers designed with pet comfort and hygiene in mind. One of the secrets to feline well-being is the right cat litter, as comfort and cleanliness affect cats' lives and moods. When developing the website, I aimed to create a user-friendly and understandable platform that reflects the brand values, emphasises the quality of the products and helps cat owners make the right choice.
cats choice
[Project in development]
