to make a convenient and understandable service where users can easily find the information they need and perform actions without unnecessary complications. As a designer, I worked on the interface to make it simple, logical and pleasant to perceive. It was important to create a comfortable user experience, take into account adaptability for different devices and make everything as convenient as possible for the audience.
— Created identity, interfaces, applications and presentation templates that gave the brand a visual ‘voice'.
— New users increased due to uncomplicated user experience and attractive design.
— Created a simple entry threshold for new users, which was tested at the clickable prototype stage.
Magnethai is a digital platform designed for convenient user interaction with services or goods. The work took into account modern usability principles, adaptability for different devices and ease of perception to make the application convenient and effective for end users. The project was developed for Thailand and includes two mobile apps, one web app, an account, marketing templates, identity and promotional materials.